Thoughts
from
the thicket

Where we share seasonal advice, fresh shoots of insight, and lessons from the tangled world
of marketing & communications.

Samantha Bloom Samantha Bloom

The world hasn’t ended, but it’s certainly different.

Did you check the news this morning and think, 'Oh good, the world hasn't ended'? Me too.

We're living in a time when a world leader - a crass, possibly unhinged man lacking in empathy who revels in breaking any taboo he can find - keeps a good percentage of the world awake at night with things like threatening the death of an entire civilisation, or suddenly bringing in sweeping tariffs on his own allies. And we know about it. Instantly. Without filters.

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